For what seems like forever marketing firms have convinced businesses to believe that surveying customers about their opinions is a good way to learn about what people need. Not true. If we want to know what people need, we should look at and understand their behavior. User experience research is about going beyond collecting opinions…. Read more

I’ve been asked this question throughout my career both from clients, potential employers and colleagues. I’m not sure why, but I’m always a little taken aback when asked, “Are you a researcher or a designer?” As a younger designer I would have emphatically answered, “I’m a designer, of course!”. Why wouldn’t I answer this way?… Read more